Instagram Considers Counting Screenshots in its Engagement Metrics
Would this be helpful in your IG planning? In his weekly Q and A session last week, Instagram boss Adam Mosseri responded to a user query about tracking screenshots in the app, and whether that might be another metric that could be added to…
What Planets Are in Retrograde? What to Expect and Why They Aren’t All Bad
While mercury retrogrades are best known, every planet experiences retrograde periods. Planets turn retrograde when they appear to be moving backwards from our vantage point on Earth. When a particular planet goes retrograde, the…
Meta Enables Multiple Avatar Creation
Hey, did you know that you can add multiple versions of your avatar to your Meta account? You can, and while I’m not 100% sure why people would necessarily want multiple avatar characters, if you’re really into changing up your appearance,…
Meta Shares Tips on How To Improve Ad Performance with AI
With its AI ad tools driving improved performance for many ad partners, Meta has posted a new overview of how brands can make best use of its latest ad tools and options, including AI content generation, customized ad targeting, AI-powered…
Meta Provides More Performance Insights for Creators
Meta has announced an update to its Professional Dashboard on the web, which will provide another way for creators to access insights about their content performance, and tap into new opportunities. Meta’s Professional Dashboard is a…
New Study Suggests That Posting More Often Is Key to IG Growth
How often should you be posting on Instagram to maximize reach and resonance? According to a new study by Buffer, the more you can post to IG, the better, with users who post more frequently seeing clear engagement and reach benefits.…