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These have been floating around in testing for a little while, but today, Instagram has confirmed that it’s rolling out some updated metrics within the “Insights” tab, in order to give you more guidance as to what content is resonating with…

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So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year. As explained by TikTok: “ …

Yeah, this is not going to go down well with smaller creators on Instagram. Over the past few weeks, you may have seen this notification pop-up in your IG feed (via Social Varsity): Yes, Instagram has increased its follower requirements…

Looking to revise your IG strategy, and ensure you’re getting the most out of your Instagram posting efforts? This may help. Instagram recently published an overview of how and when you should use each of its elements within the buyer’s…

More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels.…

Meta has published its latest performance report, with the company once again seeing increases in both usage and revenue in Q2 2025. And while much of the company’s focus is now on its next-level bets, like AI and VR, the data shows that…

Google’s looking to add another way for shoppers to get more info about a retailer in-stream, by adding new, aggregated AI summaries of online store reviews that you can access when you visit a website. As you can see in this example,…

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