Meta Unveils New AI Ad Tools, Including Improved Video Generation Options
Meta’s announced some new AI-powered ad options, including image-to-video generation, branding in AI-generated video clips, business AIs to respond to customer queries, and more. First off, Meta’s previewed the next generation of its AI…
Meta Is Increasingly Relying on AI to Make Decisions About User Experience Elements
As highlighted by Meta CEO Mark Zuckerberg in a recent overview of the impact of AI, Meta is increasingly relying on AI-powered systems for more aspects of its internal development and management, including coding, ad targeting, risk…
Instagram Adds New Prompts to Showcase Performance Stats
Instagram has added two new features to help keep users updated on their in-app performance stats, with a Recap overview of key insights, and new celebrations for major milestones and account events. Which it’s hoping will also act as…
Meta Launches Opportunity Score to All Advertisers
After expanding the rollout of its “Opportunity Score” element in Meta Ads Manager last month, Meta is now making its new optimization metric available to all advertisers, providing more opportunities to optimize and maximize your Meta ad…
Instagram Launches New Artist Inspiration Initiative, Additional In-App Features
Instagram’s rolling out some new sharing features, along with a new campaign to highlight creativity in the app, which will be headlined by a range of popular musicians. Because Instagram would love to become the home of music sharing.…
Meta Launches AI Video Restyling Tools in Edits and the Meta AI App
After previewing its AI-powered video editing tools late last year, Meta is now making the first of these available in both the Meta AI and Instagram’s Edits app, with a new “Restyle” option enabling users to completely alter the context of…