Meta Shares New Insight Into Sports Engagement in Its Apps
Meta has published a new report, in conjunction with National Research Group, which looks at how Meta’s platforms help support sporting engagement, and drive sports fandom through communities, evolving digital experiences, and more. Which…
Snapchat Adds Infinite Retention and Group Streaks
Snapchat is rolling out some new options to help drive ongoing engagement and cater to group chats in the app. They are “Infinite Retention,” which enables users to save their chats in the app ongoing while “Group Streaks” will provide…
5 Ways To Research Key Trends for Social Media Ad Campaigns
Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season? Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools…
Instagram Rolls Out ‘Shots” Image Sharing Option to More Users
Instagram has expanded access to its “Shots” quick image sharing feature to more regions, which enables you to capture a moment and share it with your connections in the app. Which feels like a layover from the BeReal trend of 2022, and…
Instagram Adds Virtual Pets for Instagram and Horizon Worlds
Instagram’s new virtual pet features are now being rolled out to some users, which enables you to capture photos with your digital companion in the app. As you can see in these examples, posted by app researcher Jonah Manzano, some users…
Instagram Adds Retention Metrics for Reels
Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you can optimize for the most valuable elements. First off, Instagram’s added a new “Retention” chart for each of…