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Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps, and becoming a bigger part of the broader content experience on both. Indeed, late last year,…

Neptune in Aries is firing up for a whole new reality. If it feels like the tide is turning and we’re on the brink of a whole different vibe, that’s because a major, rare astrological event is in play: Neptune, the planet of dreams,…

After adding its engagement-focused Blend option for Reels sharing last week, Instagram is also working on another way to encourage more interaction, this time within Stories. As you can see in this example, posted by app researcher…

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It's your season to shine. Taurus season is here, and it’s time to channel your inner earth goddess with the perfect nail look. The earth sign is one who loves luxury and is known to be loving, soothing, and driven; and a…

Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection. Indeed, Meta has reported that click-to-message ads, in…

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Instagram appears to be testing two new search filters for the Reels tab, which would enable you to sort your recommended Reels by “Latest” or “Most Viewed.” As you can see in this example, posted by Brent Colmer (and shared by social…

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After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend” option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat. As you can see…