Publisher - Stay Ahead, Stay Trendy

Looking to add Reels into your digital marketing mix? You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app. The growth of short-form…

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I wasn’t planning on shopping the sale until I saw these prices. As a shopping editor, my job description is pretty straight forward—but it’s more nuanced than just clicking “add to cart.” I dig into product research, test-drive…

Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps. First off, Meta’s…

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Including Meghan Markle-used skin care. Attention, shoppers: Amazon Prime Day 2025 is finally here. The massive summer savings event includes thousands of deals across nearly every category—and since the discounts won’t last long, I…

The updates keep coming for Meta’s new “Edits” video editing app, though last week’s round of updates was more about managing projects than creating them. Late last week, IG announced a new round of features for the “Ideas” tab in the app,…

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Not sure that this is a great indicator of take-up for Meta’s Meta Verified product, but… Over the last few months, Meta has been running a program which includes gifting Meta Verified to selected creators. As you can see in this example,…

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