Instagram

After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend” option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat. As you can see…

Instagram appears to be testing two new search filters for the Reels tab, which would enable you to sort your recommended Reels by “Latest” or “Most Viewed.” As you can see in this example, posted by Brent Colmer (and shared by social…

Hey, have you checked out your Instagram profile grid lately? If you have, you may have noticed a change in format, with the thumbnail images for your posts switching to a more vertical-aligned presentation, as opposed to the regular square…

Instagram’s testing out a new monthly recap summary to provide regular insight into your content performance. As you can see in these example screens, posted by app researcher Yasser Masood, some IG creators are now being prompted to check…

Meta’s rolling out some new protective elements for teen users, including restrictions on live streaming on IG, advanced protection within DMs, an expansion of its teen accounts to Facebook and Messenger, and more. The updates will ensure…

With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG. This could help. Later this month, Meta’s…

The next stage of Meta’s shift away from third-party fact-checking is now in effect, with Community Notes now beginning to appear across its apps. As you can see in this example, the first of Meta’s Community Notes are now being displayed…

While Meta’s not making a big noise about it, it is quietly adding more and more generative AI bot creation and interaction tools within its apps, with users now able to converse with AI characters on Facebook, Instagram, WhatsApp, and…

Meta’s rolling out some new tools to help brands find the right creator partners to work with on branded content campaigns, in order to maximize engagement and response with your influencer ads. And with Meta’s Creator Marketplace tools,…

Instagram is removing the option to add text notes to feed posts and Reels, as part of a broader effort to avoid overloading the app with too many features. Instagram expanded notes to feed posts and Reels last July, after seeing success…