Instagram

Looking for ways to grow your Instagram following? This may help. The Instagram for Business team recently posted a range of tips on how to get more engagement, by using different content approaches, in line with your preference and/or…

Here’s an interesting one. Last week, in his weekly Q and A session on Instagram Stories, Instagram chief Adam Mosseri responded to a question about whether longer captions impact your post reach in the app. And Mosseri explained that they…

Instagram has added a new feature that will enable Reels creators to effectively build their own series, via various Reels clips, by linking Reels to one another in-stream. As you can see in this example, by using the new “Link a reel”…

Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged…

Meta has outlined some new ad tools, primarily guided by its evolving AI targeting, which are designed to help marketers “sleigh” their sales goals this holiday season. I will also note that this is not my pun, Meta actually included this…

Hey, remember how a couple of months back, Meta CEO Mark Zuckerberg was like “soon, we’re going to fully automate all advertising, you just give us you’re URL and we’ll do the rest?” Yeah, Meta’s already well on its way towards this,…

Would this be helpful in your IG planning? In his weekly Q and A session last week, Instagram boss Adam Mosseri responded to a user query about tracking screenshots in the app, and whether that might be another metric that could be added to…

Hey, did you know that you can add multiple versions of your avatar to your Meta account? You can, and while I’m not 100% sure why people would necessarily want multiple avatar characters, if you’re really into changing up your appearance,…

With its AI ad tools driving improved performance for many ad partners, Meta has posted a new overview of how brands can make best use of its latest ad tools and options, including AI content generation, customized ad targeting, AI-powered…

Meta has announced an update to its Professional Dashboard on the web, which will provide another way for creators to access insights about their content performance, and tap into new opportunities. Meta’s Professional Dashboard is a…