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Meta has announced that it will soon begin using your conversations with Meta AI to build its data profile of you, in order to improve its ad targeting. Yes, your conversations with Meta AI will soon inform the promotions you’re shown on…

With the holiday season fast approaching, Meta has announced a raft of new ad updates, including AI-assistance tools (for Meta ads and for your own website), creator collaboration options, new product stickers for Reels, and more. Some…

Instagram has confirmed that it’s testing a new approach to its UI, with users in India now able to open the app direct to the Reels feed, as opposed to the traditional feed post display. As you can see in this example, the updated UI…

Here’s a relatively minor Facebook and IG ads update that could impact your process. Meta has announced that its “Automated Ads” option is being phased out next year, and will be removed as an option in Ads Manager over the next few months.…

Instagram’s trying out another way to help creators arrange brand sponsorship deals, this time via downloadable PDF summaries of your account stats that you can share with prospective business partners. As you can see in this example…

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