Instagram

After expanding the rollout of its “Opportunity Score” element in Meta Ads Manager last month, Meta is now making its new optimization metric available to all advertisers, providing more opportunities to optimize and maximize your Meta ad…

Instagram’s rolling out some new sharing features, along with a new campaign to highlight creativity in the app, which will be headlined by a range of popular musicians. Because Instagram would love to become the home of music sharing.…

After previewing its AI-powered video editing tools late last year, Meta is now making the first of these available in both the Meta AI and Instagram’s Edits app, with a new “Restyle” option enabling users to completely alter the context of…

Instagram is keeping the updates rolling for its new Edits video editing app, with all users now getting access to its helpful teleprompter tool, which was spotted in testing last week. As you can see in this example sequence, the new…

Threads continues to hold its place in the app download charts, with Meta’s Twitter replicant remaining at 8th spot in the list, and seeing an increase in overall download volume in May. As you can see in this latest ranking data from…

Instagram’s trial Reels have been available for just on six months now, and IG is keen to get more creators trying out its audience sampling feature, in order to help boost content performance. As you can see in this example sequence,…

Instagram has announced that it's expanding access to its comment filtering tools, with all creators with over 100,000 followers now able to access additional comment filters including “top comments,” “newest first,” and “follower count.”…

Instagram continues to roll out more updates for its new Edits app, with another set of new creative tools now available in the video customization platform. This week, Edits has added three more features: More transitions: As you can…

Instagram’s developing a new, in-app teleprompter display within its new Edits app, in order to help creators present to camera in a more natural and engaging way. As you can see in this example, shared by app researcher Alessandro…

News flash: Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest. The Wall Street…