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FTC Antitrust Case Against Meta Heads to Trial This Week
It seems that Zuckerberg’s realignment with the Trump Administration hasn’t paid off in the first key test of that relationship. This week, Meta will head to court to defend itself against the FTC’s bid to force the divestiture of both…
Zuckerberg Discusses AI Bot Profiles and the Potential for AI Companionship
So is Meta really going to roll out an army of AI bot profiles in its apps, which will interact with people like human users do? That’s what reports coming out of Meta HQ have suggested, with Zuck and Co. becoming increasingly enamored with…
Meta Continues to Solidify its Core Business in Q1
Meta has published its first earnings report of 2025, showing an increase in overall users, and a strengthening in its ad business, solidifying its core, and enabling it to continue betting on next-level experiments that will ensure its…
Instagram May Soon Enable Custom Colors for Notes
You may soon have a new way to customize your Notes on Instagram, with IG’s team experimenting with color and emoji options that you can dress up your Notes with. As you can see in this explainer, shared by app researcher @varma.adwaith,…
Threads is Prompting Users to Cross-Post to Instagram
Meta’s looking to get more people cross-posting, this time via a new prompt on Threads, which suggests that users share their Threads posts to IG Stories as well. As you can see in this example, shared by social media expert Matt Navarra,…
Instagram Implements Expanded AI Age Checking, New Parent Prompts
Instagram’s expanding its AI age-checking process, in order to ensure more teens are using its various safety measures and systems, while it’s also rolling out new notifications for parents to help ensure their teens are aware of online…
Instagram Launches Video Editing App
It’s finally here. After months of previews, Instagram has now launched its new video editing app, which it’s creatively titled “Edits.” Essentially, Edits is Instagram’s answer to CapCut, the video editing platform published by TikTok…
Meta Verified Looks To Drive Take Up Among Brands With New Elements
Meta’s adding some new elements to its paid verification offering for brands, including a sneaky new in-app warning that’ll push more businesses towards subscribing to its blue tick subscription service. First off, Meta’s testing out a new…
Meta Updates Dynamic Labels for Advantage+ Catalog Ads
Here’s a simple, yet potentially impactful update for Meta’s Advantage+ Catalog campaigns. Now, you can add “dynamic overlays” to your catalog ads, showing price, discounts, etc., presented as a sticker type element on the product image.…
Meta Highlights Improving Performance of its AI-Powered Ad Campaigns
As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while also highlighting its latest “Advantage+…