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Meta has provided a new overview of the AI back-end that’s powering its ad targeting process, in order to provide more context as to how its ad systems are evolving, and driving better results for ad partners. In the new explainer, Meta…

Here’s a small tweak that could have a big impact on IG. According to an updated overview of “re-posts”, content that you re-share in the app may now appear within the feeds of your followers in the app. As you can see in this overview…

Instagram’s added some new features for March Madness, providing more ways for fans to engage with college basketball in the app. First off, IG’s added some new basketball animations that will appear on Notes when you use certain keywords.…

As part of its broader effort to keep young users safe within its apps, and reduce instances of cyberbullying, Instagram has announced a new schools partnership program, which is designed to help teachers and educators report potential…

Hey, remember how Meta sort of announced a plan to integrate millions of AI-powered profiles into Facebook and IG, and everybody was upset about it for a few days, but then Meta didn’t say anything else, and we all just sort of forgot that…

Meta’s announced a heap of new AI-powered tools to help advertisers maximize the performance of their campaigns, utilizing insights from overall ad response on the platform in order to drive more engagement, and ultimately conversions. As…

What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that…

I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But… Apparently, Instagram is now experimenting with…

Dive Brief:  E.l.f. Cosmetics is stepping into the world of telenovelas, a type of soap opera primarily produced in Latin America, for a new campaign based in Mexico, per a press release. “Descubre e.l.f.ecto” — which translates to…

After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad…