Instagram

Hey, did you know that you can add multiple versions of your avatar to your Meta account? You can, and while I’m not 100% sure why people would necessarily want multiple avatar characters, if you’re really into changing up your appearance,…

With its AI ad tools driving improved performance for many ad partners, Meta has posted a new overview of how brands can make best use of its latest ad tools and options, including AI content generation, customized ad targeting, AI-powered…

Meta has announced an update to its Professional Dashboard on the web, which will provide another way for creators to access insights about their content performance, and tap into new opportunities. Meta’s Professional Dashboard is a…

How often should you be posting on Instagram to maximize reach and resonance? According to a new study by Buffer, the more you can post to IG, the better, with users who post more frequently seeing clear engagement and reach benefits.…

Struggling to come up with fresh content for your Instagram Stories? Want practical, low-effort ideas that keep your audience engaged and coming back for more? You’ll find some social media basics in this infographic from Instagram advisor…

Meta’s adding some new elements to its Brand Rights Protection system, which will give IP holders more capacity to report violations, as well as related concerns within their niche, helping Meta refine and improve its enforcement measures.…

Instagram has officially launched three new features that it’s been testing for some time, with re-posts, friend map and a “Friends” tab in the Reels feed now available to all users. First off, on re-posts, which is probably the most…

As it officially launches a range of new features designed to help users connect in the app, Instagram’s also testing out a new option on this front, in the form of “Picks,” which would enable users to highlight things that they’re…

Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided complaints and concerns about how the new feature will expose people’s locations without them knowing,…

Meta has published a new report, in partnership with Deloitte, which looks at the value of personalization in ads, and how data-based personalization enables businesses to tailor their products, services, and experiences to people’s…