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Meta has announced that it will host its “Conversations” conference in the U.S. for the first time this year, with Miami to be the host city for its messaging-focused event. As you can see, Meta’s fourth annual Conversations event will be…

Looking for ways to take your Facebook and Instagram campaigns to the next level? Effective measurement is a key consideration in optimizing and improving campaign performance, because if you don’t know what is and isn’t working, how can…

Meta has published some new insights into the content consumption habits of Gen Z, and how marketers need to align with these shifts in order to maximize the impact of their promotional and branding efforts. In collaboration with BAMM…

It seems that Zuckerberg’s realignment with the Trump Administration hasn’t paid off in the first key test of that relationship. This week, Meta will head to court to defend itself against the FTC’s bid to force the divestiture of both…

So is Meta really going to roll out an army of AI bot profiles in its apps, which will interact with people like human users do? That’s what reports coming out of Meta HQ have suggested, with Zuck and Co. becoming increasingly enamored with…

Meta has published its first earnings report of 2025, showing an increase in overall users, and a strengthening in its ad business, solidifying its core, and enabling it to continue betting on next-level experiments that will ensure its…

You may soon have a new way to customize your Notes on Instagram, with IG’s team experimenting with color and emoji options that you can dress up your Notes with. As you can see in this explainer, shared by app researcher @varma.adwaith,…

Meta’s looking to get more people cross-posting, this time via a new prompt on Threads, which suggests that users share their Threads posts to IG Stories as well. As you can see in this example, shared by social media expert Matt Navarra,…

Instagram’s expanding its AI age-checking process, in order to ensure more teens are using its various safety measures and systems, while it’s also rolling out new notifications for parents to help ensure their teens are aware of online…

It’s finally here. After months of previews, Instagram has now launched its new video editing app, which it’s creatively titled “Edits.” Essentially, Edits is Instagram’s answer to CapCut, the video editing platform published by TikTok…