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News flash: Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest. The Wall Street…

X is looking to sign-up more original content, as part of its expanded video push, with the launch of a new “X Originals” moniker for its expanding slate of programming. As explained by X: “Over the last year, we’ve released a slate of…

LinkedIn’s adding some additional post analytics elements, in order to provide more insight into how your content is driving engagement and interaction in the app. As you can see in this overview, LinkedIn’s adding some new sections to its…

Meta says that changes to its moderation and enforcement approach, including the shift to a Community Notes, are working, with its latest transparency reports showing that it saw a 50% reduction in enforcement mistakes in the United States.…

Here’s a small, but potentially handy new IG update. Instagram has announced that the platform now supports 3:4 aspect ratio photos, which is the native format for more phone cameras. As you can see in these examples, now, when you post an…

Are AI chatbots really taking over online search, and just how long will it be before Google is supplanted by AI tools? While trends are definitely shifting towards AI, with Google recently seeing its first ever decline in search volume,…

Is your 2025 social media marketing approach still following 2022 social media trends? It’s easy to get locked into habitual approaches, but with social media usage habits changing so significantly, over the last few years in particular,…

With Google adding a range of new AI ad creation options this week, it’s worth taking a moment to consider the expanding array of AI assistance tools now available to marketers, with each of the major platforms now offering various…

Instagram’s announced a couple of messaging updates, as it continues to lean into rising DM usage in the app. Indeed, Instagram chief Adam Mosseri recently reiterated once again that “way more photos and videos are shared into DMs” than to…

Meta’s ongoing court battle against the FTC, which could result in Meta being forced to sell Instagram and WhatsApp due to anti-competitive concerns, has seen the company reveal a range of insights, as part of its broader effort to…