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The next stage of Meta’s shift away from third-party fact-checking is now in effect, with Community Notes now beginning to appear across its apps. As you can see in this example, the first of Meta’s Community Notes are now being displayed…

While Meta’s not making a big noise about it, it is quietly adding more and more generative AI bot creation and interaction tools within its apps, with users now able to converse with AI characters on Facebook, Instagram, WhatsApp, and…

Meta’s rolling out some new tools to help brands find the right creator partners to work with on branded content campaigns, in order to maximize engagement and response with your influencer ads. And with Meta’s Creator Marketplace tools,…

Instagram is removing the option to add text notes to feed posts and Reels, as part of a broader effort to avoid overloading the app with too many features. Instagram expanded notes to feed posts and Reels last July, after seeing success…

Hey, remember how Instagram was hyping up its separate “Edits” app ahead of a planned March release? Yeah, that obviously didn’t happen, but Instagram chief Adam Mosseri has today provided an update on the work that’s going into its…

Meta has signed a new deal with the UFC, which will see the combat sports league post more exclusive content to Meta’s apps, while Meta will also become the “official fan technology partner” of the Dana White-led group. As reported by…

Yes, I know that these guides can be overly specific, and that there are nuances for every brand and industry. But best times to post overviews can assist in your planning, by giving you some additional considerations for your own…

Instagram has rolled out a much-requested feature for Reels, with users now able to watch its short video clips in 2x speed if they choose. Which, considering that Reels are generally only a minute or so long, seems unnecessary. But then…

Meta has provided a new overview of the AI back-end that’s powering its ad targeting process, in order to provide more context as to how its ad systems are evolving, and driving better results for ad partners. In the new explainer, Meta…

Here’s a small tweak that could have a big impact on IG. According to an updated overview of “re-posts”, content that you re-share in the app may now appear within the feeds of your followers in the app. As you can see in this overview…