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Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You may now have a means to do just that. In recent weeks, you may have noticed a new “Value Rules” setting in your Meta campaign…

These have been floating around in testing for a little while, but today, Instagram has confirmed that it’s rolling out some updated metrics within the “Insights” tab, in order to give you more guidance as to what content is resonating with…

So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year. As explained by TikTok: “ …

Yeah, this is not going to go down well with smaller creators on Instagram. Over the past few weeks, you may have seen this notification pop-up in your IG feed (via Social Varsity): Yes, Instagram has increased its follower requirements…

Looking to revise your IG strategy, and ensure you’re getting the most out of your Instagram posting efforts? This may help. Instagram recently published an overview of how and when you should use each of its elements within the buyer’s…

More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels.…

Meta has published its latest performance report, with the company once again seeing increases in both usage and revenue in Q2 2025. And while much of the company’s focus is now on its next-level bets, like AI and VR, the data shows that…

Google’s looking to add another way for shoppers to get more info about a retailer in-stream, by adding new, aggregated AI summaries of online store reviews that you can access when you visit a website. As you can see in this example,…

Instagram’s testing a new addition to its post analytics which would show how many likes each specific frame within a carousel post has garnered (sort of), which could give you more insight into what your audience is most interest in. As…

Meta’s expanding its protections for teen accounts once again, with some new features on Instagram that aim to raise awareness of its various blocking and reporting tools, and make it easier for youngsters to avoid potential harm. First…