Instagram

Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you can optimize for the most valuable elements. First off, Instagram’s added a new “Retention” chart for each of…

Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels…

Meta has announced some new updates to its variation of Community Notes, which it’s gradually expanding as it learns more about how people are using notes, and how it can improve the notes system. First off, Meta will now enable users to…

Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream. As you can see in this example, shared by Meta ads…

Instagram is rolling out the option to pin your own comments on your posts, which will provide another way to expand upon your text captions, and add additional info within the comment stream. Instagram added the option to pin comments…

After many years, and many user requests, Instagram has finally launched a dedicated iPad version of the app, built for the bigger iPad screen. As you can see in this example, the new Instagram for iPad app is specifically formatted for…

Meta has shared some new tips to help marketers maximize their holiday campaigns, which could provide some timely guidance for your planning and approach. And as you could probably have guessed, Meta’s biggest tip is to put your faith in…

Meta has shared its latest EU performance updates for both Facebook and Instagram as part of its DSA reporting obligations, with EU authorities requiring all large online platforms to share regular updates on their total users and content…

As Meta looks to build out its new AI superintelligence project, which is focused on the development of artificial general intelligence (AGI), it’s also committed to expanding all of its AI tools with the best possible talent and approach.…

After noting that it was exploring picture-in-picture (PiP) playback for Instagram Reels back in March, Instagram has now moved to live testing of its new PiP option, which will enable users to continue watching Reels outside the app. As…