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Meta Adds Copyright Check Into the Reels Composer on Facebook
Meta’s expanded its content copyright checking tool to the Reels composer on Facebook, as a means to help creators avoid potential restrictions on their content after publishing. As you can see in this example sequence, shared by…
Meta Announces New Messaging Ad Options
Meta has announced some updated ad options, with a focus on messaging, and WhatsApp in particular, as it looks to provide more ways for brands to tap into emerging engagement behaviors. First off, Meta’s looking to streamline the ad setup…
Instagram Improves Spotify Music Sharing Options in Stories
Instagram’s rolling out the ability to actually listen to a preview of a song that you've shared from Spotify in IG Stories, as opposed to just providing a Spotify link, further refining its music engagement elements. So now, when you share…
Google Launches Offerwall To Help Publishers Maintain Monetization Opportunities
As its AI previews cut referral traffic, Google’s looking to help publishers continue to generate income, via a new promotional offering that will enable them to effectively gate their content, in order to drive more subscriptions, showcase…
LinkedIn Adds Video Covers for Articles and Newsletters
LinkedIn’s rolling out a new option to make your articles stand out in-stream, which also aligns with its broader push on video content. Soon, all LinkedIn members will be able to add a video in the header image slot on a LinkedIn article.…
X Bans Hashtags in Promoted Posts
This seems like a slightly unnecessary move, but… X owner Elon Musk has announced that the platform is banning hashtags from ads, in order to improve the look and responsiveness of X’s promoted posts. As per Musk: “Starting tomorrow, the…
Instagram Adds New Features for Edits, Including Keyframe Editing
Instagram is sticking to its word in keeping the updates coming for its new Edits video editing app, with the launch of four more updated elements for the increasingly handy video creation tool. The latest feature drop includes more…
Instagram Adds Colored Backgrounds and Emojis to Notes
Look, I don’t think this is going to be a major update for, well, anyone, but it’s another IG option to consider either way. Today, Instagram has announced that all users can now access background colors for their inbox Notes, while you…
How Social Platforms Measure Video Views [Infographic]
Another aspect of Meta’s recent shift to re-categorize all videos posted to the app (except live-streams) as Reels is that this will also change how Meta counts views for non-Reels clips. Up till the announcement, Meta counted Facebook…
Is ChatGPT Catching Google on Search Activity? [Infographic]
Is Google at risk of losing its online discovery crown to ChatGPT? Well, not yet. As you can see in this overview of online search traffic, put together by the team at Visual Capitalist, OpenAI’s chatbot still lags Google by a significant…