Instagram

How often should you be posting on Instagram to maximize reach and resonance? According to a new study by Buffer, the more you can post to IG, the better, with users who post more frequently seeing clear engagement and reach benefits.…

Struggling to come up with fresh content for your Instagram Stories? Want practical, low-effort ideas that keep your audience engaged and coming back for more? You’ll find some social media basics in this infographic from Instagram advisor…

Meta’s adding some new elements to its Brand Rights Protection system, which will give IP holders more capacity to report violations, as well as related concerns within their niche, helping Meta refine and improve its enforcement measures.…

Instagram has officially launched three new features that it’s been testing for some time, with re-posts, friend map and a “Friends” tab in the Reels feed now available to all users. First off, on re-posts, which is probably the most…

As it officially launches a range of new features designed to help users connect in the app, Instagram’s also testing out a new option on this front, in the form of “Picks,” which would enable users to highlight things that they’re…

Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided complaints and concerns about how the new feature will expose people’s locations without them knowing,…

Meta has published a new report, in partnership with Deloitte, which looks at the value of personalization in ads, and how data-based personalization enables businesses to tailor their products, services, and experiences to people’s…

Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You may now have a means to do just that. In recent weeks, you may have noticed a new “Value Rules” setting in your Meta campaign…

These have been floating around in testing for a little while, but today, Instagram has confirmed that it’s rolling out some updated metrics within the “Insights” tab, in order to give you more guidance as to what content is resonating with…

So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year. As explained by TikTok: “ …