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Instagram Promotes DM Translation and Scheduling Features for Business Users
Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities. Though, to be clear, these are not new. Instagram has been…
Instagram Expands Google Access to Public Posts to More Regions
A quick note of clarity here: Over the past week, several people have emailed me asking why SMT isn’t covering Instagram’s shift to enabling all posts to be indexed by Google, which some have suggested is a major change in content…
Instagram Trial Reels Are Now Available to More Creators
If you’re looking for a way to boost your IG performance, Trial Reels could be the thing you need. Instagram first launched Trial Reels last December, providing a means for creators to essentially test whether their Reels will resonate with…
xAI Launches Grok 4 Model, Which Has Achieved New Industry Benchmarks
xAI has taken its next big step, with the launch of Grok 4, the latest version of its foundational system, which it’s claiming as “the world's most powerful AI model” right off the bat. The latest model has achieved new industry benchmarks…
LinkedIn Provides More Analytics Data to Third-Party Platforms
LinkedIn has launched a new set of Member Post Analytics APIs, which will enable third party social media management platforms to integrate more LinkedIn post performance data, in order to make it easier to manage your LinkedIn strategy. So…
Meta Shares Updated Reels Ads Guide, Including Creative Tips
Looking to add Reels into your digital marketing mix? You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app. The growth of short-form…
Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms
Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps. First off, Meta’s…
Edits Gets More Features To Help Manage Video Projects
The updates keep coming for Meta’s new “Edits” video editing app, though last week’s round of updates was more about managing projects than creating them. Late last week, IG announced a new round of features for the “Ideas” tab in the app,…
Meta’s Gifting Meta Verified to Selected Creators
Not sure that this is a great indicator of take-up for Meta’s Meta Verified product, but… Over the last few months, Meta has been running a program which includes gifting Meta Verified to selected creators. As you can see in this example,…
YouTube Provides More Tools To Help Grow Channel Audiences
YouTube’s looking to provide channel managers with more tools to help grow their in-app communities, including updated audience engagement insights, and improved markers of interaction opportunities in-stream. First off, YouTube’s giving…