Instagram

Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps, and becoming a bigger part of the broader content experience on both. Indeed, late last year,…

After adding its engagement-focused Blend option for Reels sharing last week, Instagram is also working on another way to encourage more interaction, this time within Stories. As you can see in this example, posted by app researcher…

Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection. Indeed, Meta has reported that click-to-message ads, in…

Instagram appears to be testing two new search filters for the Reels tab, which would enable you to sort your recommended Reels by “Latest” or “Most Viewed.” As you can see in this example, posted by Brent Colmer (and shared by social…

After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend” option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat. As you can see…

Instagram appears to be testing two new search filters for the Reels tab, which would enable you to sort your recommended Reels by “Latest” or “Most Viewed.” As you can see in this example, posted by Brent Colmer (and shared by social…

Hey, have you checked out your Instagram profile grid lately? If you have, you may have noticed a change in format, with the thumbnail images for your posts switching to a more vertical-aligned presentation, as opposed to the regular square…

Instagram’s testing out a new monthly recap summary to provide regular insight into your content performance. As you can see in these example screens, posted by app researcher Yasser Masood, some IG creators are now being prompted to check…

Meta’s rolling out some new protective elements for teen users, including restrictions on live streaming on IG, advanced protection within DMs, an expansion of its teen accounts to Facebook and Messenger, and more. The updates will ensure…

With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG. This could help. Later this month, Meta’s…